July 1st, 2008

Keep Walking

Heinz Recipe for Trouble: Hold the Ad

Heinz Recipe for Trouble: Hold the Ad
A Commercial for Heinz Deli Mayo Stirs Up Controversy in the U.K.

By ELIZA BROWNING
LONDON, June 26, 2008

The Heinz Co., best know for its '57 Varieties' slogan, is finding out that there is more than one variety of public relations trouble.

The condiment giant yanked a television commercial last week for its new Heinz Deli Mayo in Great Britain because of complaints that the ad featured a quick kiss between two men.

But taking the ad down may have only compounded Heinz's problem by angering the country's gay activists, who are now organizing online protests and calling for a boycott of all Heinz products.

The commercial, which only ran in Great Britain, begins with a morning routine: Two young children get ready for school, a father prepares for work, and a man with a New York accent and dressed as a deli worker makes sandwiches in the kitchen.

The children call the deli worker Mum, and as the father leaves for work he says, "See you tonight, love," and leans over the counter to kiss the cook before heading out the door.


See the advert and read comments about it on my blog at: http://mc4bbs.livejournal.com/183580.html

Add your name to the over 12,484 signatures on the "reinstate its Deli Mayo TV advertisement" petition at http://www.petitiononline.com/heinz/petition.html

Let Heinz know that YOU WILL NO LONGER buy their products and, as a gay man, will activily take a stand against anyone or any company that caters to the homophobic. Send them your commants here: http://www.heinz.co.uk/content/talk_to_us.aspx